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Case Study Overview

Myntra, the leading e-commerce player in India, is a young and dynamic organization, with a millennial DNA and self-starter mindset. Myntra’s vision is to provide its employees with the same technology experience that the brand provides all its customers through its intuitive e-commerce technology.

Myntra wanted technology to align with their ideology & policy framework, and help them in two ways:

  1. Making transactions simpler.
  2. Getting all the data together to enable smarter decision making.

Here’s how Darwinbox came as a fresh change for Myntra due to its user-centric design and deep understanding of the enterprise level of complexity.